Dating back to the early days when fair skin used to be the popular skin tone that many women tried to achieve; bronzers were used to define the structure of the face- defining the cheekbones, forehead and jawline; balancing out the structure of the face.
Nowadays with different perspectives, having that sunkissed look is what people desire for and bronzers are used for achieving that sunkissed look.
There are many bronzers in the market that fail to obtain the right colour to mimic a tan or shadows on the face. Many of them either have a yellow or orange based tone. As to many fake tan products, they also have an orange tinge that some may consider as attractive.
Orange toned bronzers can be used to achieve that sunkissed look if you are very fair (use with a light hand) but if you are light-medium toned or using it as a contour, it can look unnatural.
Bronzers with a greyish or ashy tone are perfect for contouring as it is suppose to mimic shadows; although these are very hard to find.
The ideal bronzer will be one with a proper brown undertone (with no orange tinge), these bronzers can be used as both contour and for a bronzed look.
Nars Laguna bronzer is one of the most popular bronzers, it has light shimmer and a brown base colour. The shimmer in this bronzer may not be preferred for some to use as a contour powder, but for others that fear that “mud” like colour, the shimmer may just eliminate that.
Personally I think the colour is universally flattering, shimmer is subtle, product is highly pigmented and lasting powder is good. The texture of this bronzing powder glides on like a cream making it really blendable and it is also buildable.
Nars Laguna Bronzing Powder- perfect for contour and bronzing.
Tom Ford Shade and Illuminate- perfect for contouring, a cream product that has a grey tone.
Sleek Contour Kit.- great cheap alternative.
A foundation that is 2-3 shades darker.